What’s in a logo? Visuals tell the story of brands, and CoachNet is no exception. Let’s go behind the curtain of the CoachNet logo.
The icon features two principal parts: a series of growing blue circles and a solid green curve. Both represent the coaching process. The logo icon depicts two complementary approaches to coaching.
Notice how it begins with the blue and the green parts running in parallel. Farther on, the blue & green diverge. Think of the two paths as coach & leader. Over time, the coach keeps a consistent presence–the green line–and the leader gains in skills & capacity–as demonstrated by the blue circles. Growth happens, and the two paths move farther apart.
Look at the way the blue circles seem to fly on their own, especially at the top of the logo. It seems to soar, very much like the leader does as a result of a productive coaching relationship. The soaring impression hints at growth, whether it’s obedient discipleship, focused ministry, effective leadership or continuous multiplication. The alongside nature of an active coaching relationship shows up in the logo, and so does the growth that comes from having a coach working with you.
The logo depicts a coach coming alongside to support growth and facilitate change, wouldn’t it be better to have the blue part be a solid line like the green?? Well, we wrestled with that until it clicked that coaching isn’t a continuous relationship. Every coaching relationship builds on intentional conversations, scheduled on a regular basis. No one coaches the same person all day every day but drops into the leader’s life from time to time. If the relationship works, growth happens from conversation to conversation. So the blue part shapes a regular pattern, getting larger from circle to circle depicting growth!
Both coach and leader are on a repeatable path. It takes both coach and leader to have a relationship. At each appointment, the combination of coach & leader (with a dash of the Holy Spirit) works the coaching process and growth occurs! And it’s all depicted in the CoachNet logo!
